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The Alternative Store at Tramlines 2011: The Aftermath...

As the city recovers from another Tramlines Festival, we're back at work as per normal. We did manage to catch a few things over the weekend though, so we thought we'd take a bit of time to write this new blog post to cover the awesome bands we managed to see.

Heaven 17 Tramlines

Friday - After managing to miss The Kate Jackson Group, team Alt Store arrived just in time to stand watching Heaven 17 on the Nokia Sheffield Showcase Stage in the rain. One of our number is a big 80s fan, so their renditions of '(We Don't Need This) Fascist Groove Thang' and  the obligatory 'Temptation' went down very well. They even did a version of The Human League's 'Being Boiled', though it was arguably their song all along...

After that, we headed along to The Washington for Mixed in Sheffield's Rock and a Hard Place night. A showcase for some of Sheffield's best new bands that reside on the rockier end of the spectrum, we hit our first queue of the evening here. Once inside we found that we'd missed the hotly-tipped Stooges-esque Oblong so we retired to the beer garden for a while. Later on we made our way back inside for what one of our highlights of the evening: Dearne Valley metallers Steel Trees, a three-piece who blasted their way through their grunge-inspired set with glorious abandon. The kings of the night as far as we were concerned though were Sheffield's mighty indie-garage two-piece Drenge. Brothers Eoin and Rory Loveless are the latest in a chain of duos from Steel City that are causing a significant stir. They recall to mind the finest moments of The White Stripes and succeed in being one of the most exciting live prospects we've seen in ages.

Stay tuned for part 2 of our Tramlines 2011 adventures...

The Alternative Store Picks for Tramlines Festival 2011!

This coming weekend is Tramlines 2011, Sheffield's annual free city-wide music festival and we're officially very excited about it. We thought we'd take the opportunity to write this blog post to tell you about the bands and artists we're looking forward to seeing from the Tramlines 2011 lineup as well as letting you know about some fantastic clothing shoes and accessories that will set you apart from the crowd when you're finding your way from venue to venue.

Kate Jackson Group

Firstly, there's The Kate Jackson Group. Kate used to be the singer in Sheffield indie-rock darlings The Long Blondes, and when they split up, Kate started work on her own material with ex-Suede guitarist Bernard Butler and more recently with her new band mates. This will be a welcome return for one of Sheffield's finest rock stars and you can check KJG out when they play the Nokia Sheffield Showcase at Barkers Pool on Friday evening.

The perfect attire for such a gig is a pair of rather nice Iron Fist Shoes. We've got a huge range of styles available, many of which are currently at great sale prices, so click here to view our full range of Iron Fist Shoes at The Alternative Store.


Also on Friday, the Washington plays host to hotly-tipped Sheffield two-piece Drenge, who will be turning in several performances at venues across the weekend. They're noisy, garagey, grungey types, and we loves em.

Also on the same bill are local noisemeisters Steel Trees, who make the kind of noise that makes you think it's 1991 and that Mudhoney are number one in the charts. Yep, THAT good.

Actual Pain Icons Tee

Fitting for this sort of racket is the fine clothing courtesy of Actual Pain. Death Metal and Horror-inspired tees that make you look like the kid everyone is scared of at school. Click here to check out the full range of Actual Pain Clothing at the Alternative Store.

Toddla T

Saturday night is all about Toddla T for us. Sheffield's hip-hop/electro/dancehall impresario is one of our finest musical exports, and he's taking over The Octagon Centre at Sheffield University during Tramlines to bring a lineup including Shy FX and Ms. Dynamite as well as his own inimitable performance.

New Era Hats

Our range of New Eras is better than ever, including the ever-popular snapbacks. Click here to check out our full range of New Era Hats...

Ghost of a Thousand

One of our must-sees is The Ghost of a Thousand on the New Music Stage at Barkers Pool. These Brighton-based punks are sadly due to disband shortly after this gig, so see them while you still have the chance.

Macbeth Eliots

Macbeth Shoes are the chosen brand for many of today's pop-punk and alternative bands, and it's easy to see why. Their mix of style and ethical practice makes them one of our best-loved brands. Click here to check out our full range of Macbeth Shoes at The Alternative Store.

Ash Tramlines 2011

We've shied away from the Tramlines 2011 Main Stage on Devonshire Green until now, but Sunday's lineup is pretty killer. With local indie boys The Crookes and The Futureheads handling things the crowds are going to be spoiled rotten, while pop-punkers Ash are headlining to bring the main stage to a close.

Forum Sheffield Fuse The Alternative Store

The good news is that Fuse, The Alternative Store's real-life store location in The Forum Shops on Devonshire Street will be open all day Friday and Saturday during Tramlines 2011, so between bands you can drop in and check out the wide range of clothing, footwear and accessories and feel sorry for us that we're shop-bound while all of this festival fun and excitement is going on...

You can browse the full lineup for Tramlines 2011 at and you can shop to your heart's content at

The Alternative Store Videos of the Week

We thought it was about time to get onto a new blog post featuring some of the videos that have caught our attention this week. As usual there are some videos relating to some of the great brands we sell such as Rebel8 and Iron Fist, and there's also the obligatory cat videos and some of the movie trailers that are getting us excited.

First up, how to de-activate a cat. Before anyone gets concerned, the cat in question isn't harmed in any way. It's admittedly a bit questionable, but the likely reason that this works is due to cats having been picked up by the scruff of the neck by their mother as kittens (and it's a vet doing it, so it's ok)

Juan of the Dead appears to be Cuba's answer to Shaun of the Dead, which is no bad thing. From the look of the above trailer, the film seems set to include a decent mix of laughs and social commentary, along with loads of gore. WE NEED TO SEE THIS FILM...

Here's a nice little tale of a Breakdancing Jesus having a dance-off with a trackied-up devil, courtesy of Iron Fist USA.

Also from Iron Fist (this time on this side of the pond), here is a catwalk video of Iron Fist Clothing at Pure London.

More cats here, this time having a little R&R....

Finally, following on from our last video blog post which featured one half of Rebel8's creative team Mike Giant, we figured it's only fair to give the Rebel8 Co-creator Joshy D a shout as well. This video goes behind the scenes at Rebel8 and shows why they're one of the hottest streetwear brands on the market today...

Stay tuned for more updates and in the meantime, follow us on Twitter @thealtstore and 'Like' us on Facebook

Great summer deals & 10% off your next order at The Alternative Store

We've currently got a whole load of great deals on the site right now, so we thought we'd do a blog post to tell you about some of them. Subscribers to our mailing list or Facebook Group will know about our special discount code that gives an extra 10% off. Simply enter MYSUMMER11DISC at the checkout to take advantage of this limited offer that ends on 25/7/11.

Get Cutie Dress Get Cutie Dress

One of our favourite high-end brands is Get Cutie, the Brighton-based boutique whose retro-style designs are a cut above the rest. We currently have the Bluebirds Short Cap-Sleeve Dress and the Russian Dolls Short Cap-Sleeve Dress both of which are currently on sale, and with an extra 10% off the sale price, you're looking at a real bargain.

     Iron Fist Shoes

If you're a regular customer or reader of this blog, you'll know our ongoing affection for Iron Fist Shoes. As the proud stockist of the largest range of Iron Fist Shoes in Europe, we're pleased to be able to offer a wide variety of styles at great prices. Click on the banner above to view our whole range.

Criminal Damage Clothing

Criminal Damage Ahoy Top Womens Criminal Damage Mens Bonafide Shirt

Criminal Damage is another of our top brands, and we have a great range of Mens and Womens Clothing all at great prices. Click on the banner above to view our full range of Criminal Damage Clothing.

Actual Pain ON SALE at The Alternative Store

Actual Pain icons crewneck black Actual Pain Black Serpent Crewneck

Round here, we've got a lot of time for T.J. Cowgill's metal and horror-inspired Actual Pain Clothing brand. As one of the darker brands we stock, Actual Pain is gaining a reputation for being the go-to brand for folks who like their shirts daaark. We posted a link recently to an interview with Cowgill himself, so go here to read more about the inspirations and origins of the Actual Pain brand.

Each piece comes across like a shirt for a death metal band that doesn't exist, and this sort of thing pushes our buttons for sure. Hell, we'd form a band just for the chance to put out shirts as awesome as these...

Actual Pain Icons Black Tee Actual Pain Marilyn Black Tee Actual Pain Serpent Black Tee

The good news is that for a limited time, all Actual Pain Clothing is on offer at special sale prices, so there's never been a better time to dive in and grab some of it...

Check out our full range of Actual Pain Clothing here...