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Brand masterminds under the spotlight...

Recently we've been trawling the web to find out a bit more about some of the great brands we sell at The Alternative Store. Rather than attempt to cover the influences, inspirations and origins of the likes of Rebel8, The Hundreds and Actual Pain ourselves, we thought it better to let the people behind these awesome clothing brands speak for themselves.

Mike Giant Rebel8

First up, Rebel8. We're big fans of Joshy D and Mike Giant's awesome threads round here, and based on how their stuff flies off our shelves (both in store and online) they're a hit with our customers too. You can view our full range of Rebel8 Clothing and accessories here, and to read more about them, here's an interview with Mike Giant over at

The Hundreds Bobby Hundreds

The Hundreds is a relatively new brand to us here at The Alternative Store, but it's already a big seller. We're getting new season stock soon, so cast your eye over here to check out our range of The Hundreds Clothing and accessories. An interview with Bobby Hundreds,  the man behind the brand, can be found here.

T J Cowgill Actual PainT J Cowgill Actual PainT J Cowgill Actual Pain

One of the darker brands we have is Actual Pain. AP is all about the horror and death metal-inspired designs, and the brand's boss and creative force T.J. Cowgill splits his time between personally crafting all of the Actual Pain designs and playing with his band Book of Black Earth. You can view our full range of Actual Pain Clothing and Accessories here, and read some words from the man himself here.

To browse the full ranges of Rebel8, The Hundreds and Actual Pain (plus all of our other top brands) click here