About Us

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We are an independent retailer based in the heart of Sheffield, England. Since 1992 we have stocked a discerning range of top quality clothing from the world’s finest street, urban, alternative and skate brands. We currently operate from two locations: our Devonshire Street storefront stocks our premium streetwear brands, while our shop in the Forum arcade contains our alternative and skate brands, alongside lifestyle products ranging from body jewellery and imported American sweets to Lomography cameras.

For over 20 years we have taken an open minded, eclectic approach to retail and refused to be pigeonholed into a specific category; rather than limit ourselves to just street, alternative or skate clothing we have taken the road less travelled and scoured the globe to find new, forward thinking brands that excite and inspire us. From Crooks and Castles’ tough Los Angeles streetwear to City Fellaz’ playful Danish vibes and Criminal Damage’s classic British wardrobe staples, we have curated an extensive and diverse range of brands that represent true alternative lifestyles. We were the first shop of our kind in South Yorkshire and we now take great pride in being an all encompassing lifestyle store, dedicated to bringing the latest cutting edge clothing, footwear and accessories to Sheffield, Britain and the world!

Follow our Instagram page for news/offers/competitions/coolshit @Thealternativestore

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